Pearl Theatre Co.
See Something NewThe Pearl Theatre Co. is dedicated to exploring and expanding the essential stories of theatre with a resident company of actors. Our work with The Pearl has focused on development and marketing strategy, including branding, key art for each production, and all digital and print communications, including website redesign. Flyleaf looks forward to continuing our relationship with The Pearl as we collaborate on the expansion of their educational enrichment programs.
Visit website
pearltheatre.orgServices
- New logo and identity suite
- Design of WordPress website
- Coordination with subcontractors and all project personnel
- Development and marketing strategy
The Identity
The Pearl’s new brand evokes the sentiment of “see something new” underscoring the enduring relevance of the classics. We launched this brand utilizing the typeface Operator, a monospace typeface reminiscent of the typewriter to evoke the writer behind the plays on stage.
