Flyleaf Creative takes a tailored approach toward each client. Every process has a narrative that speaks to a history and a future that grows communities, content, and audience engagement.
For the past 2 years, Flyleaf Creative has been collaborating with MCC Theater to help position the organization as they prepare for the opening of their new theater complex in Hell’s Kitchen in early 2019. Major works consist of an extensive signage program, branding guidelines, inaugural season materials and an outdoor advertising media campaign located near the new theater. Here is a sneak peek of work-in-progress that has been rolling out; more to come in 2019!
The Racial Imaginary Institute (TRII)
The Racial Imaginary Institute (TRII) is the conception of award-winning poet Claudia Rankine, whose work, including the seminal text Citizen: An American Lyric, won her a MacArthur Fellowship, which spurred the co-founding of the institute in 2016 as an interdisciplinary cultural laboratory.
PEN America Digital Archive
The PEN America Digital Archive captures more than 50 years of cultural programming at the intersection of literature and freedom of expression advocacy.
St. Ann’s Warehouse Signage Program
Flyleaf Creative developed a comprehensive design plan for the exterior and interior signage program for the renovation of the St. Ann’s Warehouse in close conjunction with St. Ann’s Executive Leadership, Marvel Architects, DBI Projects, Charcoalblue, Yorke Construction, Brooklyn Bridge Park, Signs & Decal, and artist Tom Fruin.
International Festival of Arts & Ideas
The International Festival of Arts & Ideas in New Haven, CT is a comprehensive 15-day festival made up of more than 100 events that defy genre and expand innovative themes. Ranked among the top 100 event destinations in America, Arts & Ideas seek to foster dialogue among artists and academics with an audience that totals nearly 100,000 per year. Eighty percent of the festival events are free to the public and most attendees spend nearly three times the national average visiting local stores, restaurants, museums, and galleries in the area.
PEN American Center
Founded in 1922, PEN America is the world’s oldest and most prestigious literary and human rights organization. We directed and managed the complete redesign of their brand through PEN.org, their primary vehicle for mobilizing writers to defend freedom of expression.
St. Ann’s Warehouse
A creative partner for over 15 years, St. Ann’s Warehouse and Flyleaf Creative have developed a brand that’s all about the layering of texture and seasonal color. Through countless shows and institutional moves, Flyleaf Creative continues to be the design firm that ties together the marketing and membership for this determinedly eclectic and progressive theater. Each season’s programming is designed to accentuate the tone of the performance while making sure it is a markedly St. Ann’s show.
The Tow Foundation
The Tow Foundation supports nonprofit organizations by funding special projects that help vulnerable populations. In 2009, Flyleaf Creative created towfoundation.org to help contextualize the impact of that support, which resulted in a Wilmer Shield Rich Award for Excellence in Communications from the Council on Foundations.
Jim Casey Youth Initiative
The Jim Casey Youth Initiative focuses on providing foster children and young adults with the parenting, mentorship, and resources they need to transition successfully into independent adulthood. By creating a mobile responsive site, case studies from successful policy implementations across the United States, curriculums, and featured resources were able to be seen through a 360 degree view as they related to Jim Casey’s areas of expertise.
Pearl Theatre Co.
The Pearl Theatre Co. is dedicated to bringing timeless stories to contemporary audiences with new voices. Their small theatre makes the past present in all its contemporary relevance, drawing lines from our contexts to our evolving future.