About Us

Anita Merk

President + Creative Director

Anita joined Flyleaf Creative in 1992 as co-principal and has been owner and creative director since 2009. Discerning, acute, and warm-hearted, Anita focuses on implementing creative strategies through marketing and development initiatives in all media environments in the performing arts and non-profit sector. Under her leadership, the firm has grown into a team of multi-disciplinary thinkers and makers committed to social good and cultural expansion.

Anita received her BFA with honors from FIT | Fashion Institute of Technology where she also frequently lectures. She has been an adjunct assistant professor at Pratt Institute since 1999, and is a founding partner of Beam Camp, a New Hampshire summer camp where youth acquire and refine problem-solving skills through creative education in the fine and manual arts. Anita is a Herzog Award finalist for her design of My Life in the Gulag, a hand-sewn, letterpress World War II memoir. She enjoys nerding-out by feeding her Game of Thrones addiction, and creating portmanteaus on the fly (or maybe she just hasn’t had her coffee yet).

Tim Falotico

VP of Client Relations & Creative Strategy

With a degree in Music Industry from the University of New Haven and experience in theatrical advertising, Tim brings to the team an unrelenting passion for culture and the arts. He attends the theatre for fun probably more than anyone should (in NYC, outside of the city…he even traveled to Finland for a show once!), and though he doesn’t want to brag…he DID win an iPad once in a theatre trivia game show, beating out dozens of industry colleagues and fellow self-identified theatre geeks! His other greatest accomplishments include managing the ad campaigns for roughly 6-8 shows per year for many of the past 10 years at SpotCo and becoming a go-to guide for cultural recommendations in NYC, Chicago, and even London. A natural organizer and creative thinker, Tim hopes to streamline and constantly improve the processes for creating great work.

Ojus Doshi

Senior Designer

A 2015 graduate of Rhode Island School of Design (RISD), Ojus joined the fly team in 2017. He has quickly become an invaluable member of our braintrust. His first forays into art and design began as a 4th grader when he established the totally legitimate design firm, Ojus Drawing Co. The firm won several industry awards from his mom, and specialized in greeting cards and comic book character drawings. After a brief 15-year hiatus that involved a biology degree from Brown University, an honors thesis in X-Ray Crystallography, and various research roles at a world-renowned biotech company, he returned to the firm in 2011. Ojus is interested in designing experiences and tools that weave digital, print, and spatial media. He’s a first-degree black belt (watch out!) and loves hip-hop and South Asian Folk dance.

Caroline Carew

Designer

Educated in Fine Art at the Dublin Institute of Technology, Caroline is an expert in brand identity, web design, and visual storytelling. With over 10 years of experience working on projects across a range of disciplines, she is always eager to ask big questions and explore directions, all in the service of finding unexpected solutions. She first joined Flyleaf Creative as a designer in 2014 and she is our first advisor on dad-joke humor and Irish slang.

Katie Story

Visual Designer

Katie is a designer, illustrator, and writer originally from Salem, MA. She has a degree in graphic design and creative writing from Pratt Institute, and has worked as a designer in NYC since 2017, joining Flyleaf in 2021. In her free time, Katie fosters cats through the Brooklyn Cat Cafe, with a special focus on thawing the hearts of cranky senior cats. She enjoys reading and writing science fiction and fantasy, and is a member of the fabulous Brooklyn Speculative Fiction Writers group.

Amanda Woloshyn

Senior Digital Project Manager

With almost 20 years of experience providing project management, creative direction, brand management, and strategic marketing in both agency and corporate environments. Amanda spent a decade leading Marketing and Communications for Glen Ivy Hot Springs, Inc in southern California, award winning and internationally recognized 22 acre hot springs spa and botanical garden destination that celebrated their sesquicentennial in 2010.

She manages team and client communications for digital projects, plays a key role with overall project and creative direction, and guides project requirements while keeping schedules and budgets on track.

Neil Scudder

Senior Developer

Neil is a veteran programmer with over 20 years experience working with web technology. His background reads like a Merle Haggard song, with early work in online casinos in the late 90s, online music management in the 2000s and most recently helping to build custom WordPress hosting infrastructure and API integrations between CMSes and third party services.