About Us

Flyleaf Creative seeks out creative partnerships and opportunities to learn from visionaries in the fields of arts & culture, criminal justice reform, education, and freedom of expression. We use design to expand knowledge, activate curiosity, welcome audiences and raise awareness to help amplify voices that bring communities together.

For 13 years, Flyleaf Creative has built brands, holistic print & digital campaigns, publications, digital strategy, and environmental signage for a variety of mission-driven organizations that are undergoing great transitions.

Over the years, Flyleaf Creative has garnered a reputation for our collaborative process, thoughtful strategy, and bold, memorable designs. Our team, led by founder Anita Merk, who brings 30 years of professional design experience, is committed to work that improves the lives of our fellow citizens, and we pride ourselves on establishing uniquely long-lasting relationships with our clients and creative partners. Those relationships are a Flyleaf cultural cornerstone, providing the connective thread to other innovative and like-minded individuals creating the meaningful work with which we align ourselves.

Flyleaf Creative is proud to be a certified women-owned business (WBE) in NYC. Our WBE# MWCERT2021-824


Strategic Consultation

  • Brand & Digital Ad Campaigns
  • Membership Acquisitions
  • Content Strategy
  • Social Media Support & Consultation
  • Copywriting


  • Visual Identity
  • Branding Guidelines & Templates
  • Personas
  • Brand Audit


  • Websites & Apps
  • Digital Campaigns
  • Fundraising & Event Collateral
  • Print Collateral
  • IA/UX/UI Design
  • Season Brochure & Key Art
  • Environmental Signage


  • Front- & Back-End WordPress Development
  • SEO, SEM, Google Analytics
  • Facebook Ads Manager
  • Accessibility
  • Native App Design + Development

Project Management

  • Strategic Timelines
  • Staff Training
  • Vendor Supervision / Printing & Mailing Service Coordination
  • Information Organization
  • Communications Tools Coordination & Training
  • Web Maintenance & Support


2022: Awarded two “Gold Winner” by Indigo Design Awards in the category of Poster and Brochure Design for Bard Prison Initiative Annual Report and for St. Ann’s Warehouse 40th Anniversary Season Brochure

2022: Awarded “Gold Winner” by Indigo Design Awards in the category of Poster and Brochure Design for Social Change for Bard Prison Initiative Annual Report

2022: Awarded “Silver” by Indigo Design Awards in the category of Wayfinding for Theatre Row

2022: Awarded “Honorable Mention” by the Indigo Design Awards in the category of Website Design for Litmus Press

2019: Awarded two “Outstanding Achievement Awards” by the Interactive Media Awards in the category of Nonprofit for theracialimaginary.org and for archive.pen.org

2015: Awarded “Best in Class” by Interactive Media Awards in the category of Arts/Culture for pen-auction.org

2013: Awarded “Outstanding Achievement Award” by the Interactive Media Awards in the category of Advocacy for www.pen.org

2012: Awarded “Best in Class ” by the Interactive Media Awards in the category of Arts/Culture for www.artidea.org, a responsive mobile compatible Drupal website; also nominated for IMC’s “Top Ten Websites for 2012”

2009: www.towfoundation.org: Awarded the Wilmer Shield Rich Award in Excellence in Communications from the Council on Foundations

Anita Merk

President + Creative Director

Anita joined Flyleaf Creative in 1992 as co-principal and has been owner and creative director since 2009. Discerning, acute, and warm-hearted, Anita focuses on implementing creative strategies through marketing and development initiatives in all media environments in the performing arts and non-profit sector. Under her leadership, the firm has grown into a team of multi-disciplinary thinkers and makers committed to social good and cultural expansion.

Anita received her BFA with honors from FIT | Fashion Institute of Technology where she also frequently lectures. She has been an adjunct assistant professor at Pratt Institute since 1999, and is a founding partner of Beam Camp, a New Hampshire summer camp where youth acquire and refine problem-solving skills through creative education in the fine and manual arts. Anita is a Herzog Award finalist for her design of My Life in the Gulag, a hand-sewn, letterpress World War II memoir. She enjoys nerding-out by feeding her Game of Thrones addiction, and creating portmanteaus on the fly (or maybe she just hasn’t had her coffee yet).

Tim Falotico

VP of Client Relations & Creative Strategy

With a degree in Music Industry from the University of New Haven and experience in theatrical advertising, Tim brings to the team an unrelenting passion for culture and the arts. He attends the theatre for fun probably more than anyone should (in NYC, outside of the city…he even traveled to Finland for a show once!), and though he doesn’t want to brag…he DID win an iPad once in a theatre trivia game show, beating out dozens of industry colleagues and fellow self-identified theatre geeks! His other greatest accomplishments include managing the ad campaigns for roughly 6-8 shows per year for many of the past 10 years at SpotCo and becoming a go-to guide for cultural recommendations in NYC, Chicago, and even London. A natural organizer and creative thinker, Tim hopes to streamline and constantly improve the processes for creating great work.

Ojus Doshi

Senior Designer

A 2015 graduate of Rhode Island School of Design (RISD), Ojus joined the fly team in 2017. He has quickly become an invaluable member of our braintrust. His first forays into art and design began as a 4th grader when he established the totally legitimate design firm, Ojus Drawing Co. The firm won several industry awards from his mom, and specialized in greeting cards and comic book character drawings. After a brief 15-year hiatus that involved a biology degree from Brown University, an honors thesis in X-Ray Crystallography, and various research roles at a world-renowned biotech company, he returned to the firm in 2011. Ojus is interested in designing experiences and tools that weave digital, print, and spatial media. He’s a first-degree black belt (watch out!) and loves hip-hop and South Asian Folk dance.

Caroline Carew


Educated in Fine Art at the Dublin Institute of Technology, Caroline is an expert in brand identity, web design, and visual storytelling. With over 10 years of experience working on projects across a range of disciplines, she is always eager to ask big questions and explore directions, all in the service of finding unexpected solutions. She first joined Flyleaf Creative as a designer in 2014 and she is our first advisor on dad-joke humor and Irish slang.

Katie Story

Visual Designer

Katie is a designer, illustrator, and writer originally from Salem, MA. She has a degree in graphic design and creative writing from Pratt Institute, and has worked as a designer in NYC since 2017, joining Flyleaf in 2021. In her free time, Katie fosters cats through the Brooklyn Cat Cafe, with a special focus on thawing the hearts of cranky senior cats. She enjoys reading and writing science fiction and fantasy, and is a member of the fabulous Brooklyn Speculative Fiction Writers group.

Amanda Woloshyn

Senior Digital Project Manager

With almost 20 years of experience providing project management, creative direction, brand management, and strategic marketing in both agency and corporate environments. Amanda spent a decade leading Marketing and Communications for Glen Ivy Hot Springs, Inc in southern California, award winning and internationally recognized 22 acre hot springs spa and botanical garden destination that celebrated their sesquicentennial in 2010.

She manages team and client communications for digital projects, plays a key role with overall project and creative direction, and guides project requirements while keeping schedules and budgets on track.

Neil Scudder

Senior Developer

Neil is a veteran programmer with over 20 years experience working with web technology. His background reads like a Merle Haggard song, with early work in online casinos in the late 90s, online music management in the 2000s and most recently helping to build custom WordPress hosting infrastructure and API integrations between CMSes and third party services.