New York, NY 
Project Name:
Symphony Space
Image(s) for scrolling viewer:
brochures: Symphony Space
 1/12 2008/09 Brochure |  2/12 Interior |  3/12 Interior |  4/12 Interior |  5/12 Calendar Insert Roll-Out |  6/12 30th Anniversary Brochure 2007/08 |  7/12 Interior |  8/12 Interior |  9/12 2007/08 Brochure |  10/12 Genre Brochures |  11/12 Calendar Brochure |  12/12 Calendar Interior |
About this project
Each year, Symphony Space commissions Flyleaf Creative to work in tandem with their in-house design and marketing department to develop a new conceptual direction for their season's marketing initiatives. For example, for the 08/09 season, Flyleaf Creative developed a series of “conversations” around the concept of “overheard under the marquee.” Pulling from marketing research that showed the variety of Symphony Space's audiences, Flyleaf Creative recommended celebrating their diversity and individuality.
Our initial assignment was to invent a radical departure appealing to a younger, diverse audience. Flyleaf Creative worked largely outside of the computer, laser cutting typographic fragments from the season’s program out of colored glass panels. The design process continued into the photo shoot, where we varied layers, shadows, textures and lighting.
All of our work strives to develop distinctive branding components that are easy to implement and recognize on a plethora of promotional materials generated by their in-house department throughout the year.
Our initial assignment was to invent a radical departure appealing to a younger, diverse audience. Flyleaf Creative worked largely outside of the computer, laser cutting typographic fragments from the season’s program out of colored glass panels. The design process continued into the photo shoot, where we varied layers, shadows, textures and lighting.
All of our work strives to develop distinctive branding components that are easy to implement and recognize on a plethora of promotional materials generated by their in-house department throughout the year.
