About Us

As award-winning design collaborators in digital and print for arts, culture, and social justice non-profits, we are a team of multi-disciplinary women working for the common social good. Our deep knowledge of the cultural arts incorporates and balances definitive institutional characteristics to create the tools and platforms that cultivate content and activate audiences. We create boundless, accessible, and interactive worlds on paper and online with our characteristic zest, pluck, and usually a little wordplay. By understanding what it takes to breathe life into current and future communities, we energize institutions and grow with our clients’ needs.


Strategic Consultation

  • Brand Campaigns
  • Capital + Membership Campaigns
  • Season Announcements
  • Target Audience Assessments
  • Scope Assessment

Print + Digital Design

  • Full Web Design Services
  • Event-based Interactive Experiences
  • Informational + Seasonal Mailing
  • Environmental + Way-finding Signage
  • Fundraising Collateral

Project Management

  • Institutional Growth
  • Messaging + Copy Editing
  • Strategic Timelines
  • Social Media Support + Consultation
  • Run-of-Show + Event-Based Support
  • Web Maintenance + Staff Training


  • Responsive Design
  • UX + UI Design
  • Information Architecture
  • Drupal
  • WordPress
  • Development
  • Native App Design + Development

Digital Awards

2015: Awarded “Best in Class” by Interactive Media Awards in the category of Arts/Culture for pen-auction.org

2013: Awarded “Outstanding Achievement Award” by the Interactive Media Awards in the category of Advocacy for www.pen.org

2012: Awarded “Best in Class ” by the Interactive Media Awards in the category of Arts/Culture for www.artidea.org, a responsive mobile compatible Drupal website; also nominated for IMC’s “Top Ten Websites for 2012”

2009: www.towfoundation.org: Awarded the Wilmer Shield Rich Award in Excellence in Communications from the Council on Foundations

Anita Merk

Owner + Creative Director

Anita joined Flyleaf Creative in 1992 as co-principal and has been owner and creative director since 2009. Discerning, acute, and warm-hearted, Anita focuses on implementing creative strategies through marketing and development initiatives in all media environments in the performing arts and non-profit sector. Under her leadership, the firm has grown into a trio of multi-disciplinary women committed to social good and cultural expansion. Anita’s uses her sharp design, strategy, and experimentation to uplift communities, audiences, and organizations concerned with the future of our societies.

Anita received her BFA with honors from FIT | Fashion Institute of Technology where she also frequently lectures. She has been an adjunct assistant professor at Pratt Institute since 1999, and is a founding partner of Beam Camp, a New Hampshire summer camp where youth acquire and refine problem-solving skills through creative education in the fine and manual arts. Anita is a Herzog Award finalist for her design of My Life in the Gulag, a hand-sewn, letterpress World War II memoir.

Caroline Carew


Educated in fine art at the Dublin Institute of Technology, Caroline is expert in web design, web authoring, and multimedia production, including video editing. She joined Flyleaf Creative as designer in 2014. In a short span, she has designed and launched more than six websites. They have ranged from focused, auction- and catalogue-driven fundraising sites, such as PEN American Center’s FirstEdition/SecondThoughts auction with Christie’s in New York City, raising a million dollars for the oldest literary and humanitarian non-profit in the United States, to full website upgrades, such as the new, mobile responsive online home of one of New York City’s leading avant-garde theater organizations St. Ann’s Warehouse. She is a member of the experimental sound duo :: ) (Pronounced: Awesomeface).

Amanda Killian

Project Manager

A 2010 English & American Literature graduate of New York University, Amanda joined Flyleaf Creative as project manager in 2013. She has worked for some of the top humanitarian and publishing non-profits in New York City including Henry Street Settlement, PEN America, and The New Press. She has travelled extensively, living in Brazil from 2010-2011 while teaching English, and studying Eastern European Poetry and Creative Writing in Prague and Vilnius. Her broad world-view and multifaceted interests aid clients in communicating their needs and supporting their goals through every step of the process, from scheduling and asset collection to the fine-tuning of both broad and focused messages. She is a poet working on a new manuscript A Little Red.

It’s not just us! Flyleaf Creative wouldn’t be able to “flip the switch” without our digital partners in work, do-good-ing, and Skype-a-thons. We design it and they make it work. Meet the people we happily spend most of our time with.

Medium Rare Interactive, Inc.

These are the funniest nerds we know. Based in British Columbia and spearheaded by the “anything’s possible” attitude of founder Tom Keenoy, Medium Rare Interactive, Inc. has collaborated with Flyleaf on countless projects since 2001. Developers with eyes for design, Medium Rare includes some of Flyteam’s favorite people, Lead Drupal Developer Hermes Costell and Designer/Developer Yosuke Hasumi. We turn to MRI when we want to make something that seems impossible, when web taxonomy gets tricky, when “out of the box” simply won’t do, or when websites go haywire, as they sometimes do. Medium Rare Interactive makes it all possible while solving problems.




While we’re sleeping CAGA is hard at work developing websites for the Flyteam to wake up to in the morning. Based in New York with an offshore team in Sri Lanka and led by Eshan Salpadoru, CAGA’s first collaboration with the Flyteam was award-winning. Since creating the new PEN.org for literary advocacy and human rights non-profit PEN American Center, CAGA and Flyleaf have gone on to design and develop PEN’s sister site for the World Voices Festival of International Literature, and continue to build a growing online identity for this bastion of free speech. These coders will get it done even in the wee small hours when tomorrow is already today.



Grapeseed Media

Before the birth of Grapeseed Media, Flyteam worked with its founder Bill Updegraff as the Marketing Director at St. Ann’s Warehouse. The last to leave a Flyleaf holiday party and the first to crack a pun, Bill moved on to found Grapeseed Media in 2013. He is an expert in marketing for arts & theater presenters and has taken this knowledge to aid them in finding, understanding, and targeting their online audiences with real-time bidding (RTB) digital advertising. RTB works continuously to survey the landscape of premium ad space available on major websites. Grapeseed has collaborated on and implemented marketing plans for Flyleaf Creative clients, including The International Festival of Arts & Ideas and our mutual friends at St. Ann’s Warehouse.





People we work with