About Us

As award-winning design collaborators in digital and print for arts, culture, and social justice non-profits, we are a multi-disciplinary team working for the common social good. Our deep knowledge of the cultural arts incorporates and balances definitive institutional characteristics to create the tools and platforms that cultivate content and activate audiences. We create boundless, accessible, and interactive worlds on paper and online with our characteristic zest, pluck, and usually a little wordplay. By understanding what it takes to breathe life into current and future communities, we energize institutions and grow with our clients’ needs.

Services

Strategic Consultation

  • Brand Campaigns
  • Capital + Membership Campaigns
  • Season Announcements
  • Target Audience Assessments
  • Scope Assessment

Print + Digital Design

  • Full Web Design Services
  • Event-based Interactive Experiences
  • Informational + Seasonal Mailing
  • Environmental + Way-finding Signage
  • Fundraising Collateral

Project Management

  • Institutional Growth
  • Messaging + Copy Editing
  • Strategic Timelines
  • Social Media Support + Consultation
  • Run-of-Show + Event-Based Support
  • Web Maintenance + Staff Training

Technology

  • Responsive Design
  • UX + UI Design
  • Information Architecture
  • Drupal
  • WordPress
  • Development
  • Native App Design + Development

Digital Awards

2015: Awarded “Best in Class” by Interactive Media Awards in the category of Arts/Culture for pen-auction.org

2013: Awarded “Outstanding Achievement Award” by the Interactive Media Awards in the category of Advocacy for www.pen.org

2012: Awarded “Best in Class ” by the Interactive Media Awards in the category of Arts/Culture for www.artidea.org, a responsive mobile compatible Drupal website; also nominated for IMC’s “Top Ten Websites for 2012”

2009: www.towfoundation.org: Awarded the Wilmer Shield Rich Award in Excellence in Communications from the Council on Foundations

Anita Merk

Owner + Creative Director

Anita joined Flyleaf Creative in 1992 as co-principal and has been owner and creative director since 2009. Discerning, acute, and warm-hearted, Anita focuses on implementing creative strategies through marketing and development initiatives in all media environments in the performing arts and non-profit sector. Under her leadership, the firm has grown into a quartet of multi-disciplinary thinkers and makers committed to social good and cultural expansion.

Anita received her BFA with honors from FIT | Fashion Institute of Technology where she also frequently lectures. She has been an adjunct assistant professor at Pratt Institute since 1999, and is a founding partner of Beam Camp, a New Hampshire summer camp where youth acquire and refine problem-solving skills through creative education in the fine and manual arts. Anita is a Herzog Award finalist for her design of My Life in the Gulag, a hand-sewn, letterpress World War II memoir. She enjoys nerding-out with our partner developers at Medium Rare Inc., feeding her Game of Thrones addiction, and creating portmanteaus on the fly (or maybe she just hasn’t had her coffee yet).

Caroline Carew

Designer

Educated in fine art at the Dublin Institute of Technology, Caroline is expert in web design, web authoring, and multimedia production, including video editing. She joined Flyleaf Creative as a designer in 2014 and she is our first advisor on dad-joke humor and Irish slang. She designed the award-winning FirstEdition/SecondThoughts website for PEN American Center’s auction with Christie’s in New York City, raising a million dollars for the oldest literary and humanitarian non-profit in the United States. She would like to say more about herself but she’s currently communicating with 3 lead developers on 2 different websites and designing some theater signage at the moment. She is a member of the experimental sound duo :: ) (Pronounced: Awesomeface).

Ojus Doshi

Junior Designer

A 2015 graduate of Rhode Island School of Design (RISD), Ojus joined the fly team in 2017. He has quickly become an invaluable member of our braintrust. His first forays into art and design began as a 4th grader when he established the totally legitimate design firm, Ojus Drawing Co. The firm won several industry awards from his mom, and specialized in greeting cards and comic book character drawings. After a brief 15-year hiatus that involved a biology degree from Brown University, an honors thesis in X-Ray Crystallography, and various research roles at a world-renowned biotech company, he returned to the firm in 2011. Ojus is interested in designing experiences and tools that weave digital, print, and spatial media. He’s a first-degree black belt (watch out!) and loves hip-hop and South Asian Folk dance.

Amanda Killian

Project Manager

A 2010 English & American Literature graduate of New York University, Amanda joined Flyleaf Creative as project manager in 2013. She has worked for some of the top humanitarian and publishing non-profits in New York City including Henry Street Settlement, PEN America, and The New Press. She has travelled extensively, living in Brazil from 2010-2011 while teaching English, and studying Eastern European Poetry and Creative Writing in Prague and Vilnius. She’s the voice that greets you on the other end of the line, the ruler of the schedules, the grammarian inserting an Oxford comma into your ad copy, and the armchair philosopher telling you W.E.B DuBois’ writing is secretly connected to your new website design. She is a writer pursuing her MFA in poetry at Brooklyn College and the cat-mom to a majestic tortie named Olenska.

It’s not just us! Flyleaf Creative wouldn’t be able to “flip the switch” without our digital partners in work, do-good-ing, and Skype-a-thons. We design it and they make it work. Meet the people we happily spend most of our time with.

Medium Rare Interactive, Inc.

These are the funniest nerds we know. Based in British Columbia and spearheaded by the “anything’s possible” attitude of founder Tom Keenoy, Medium Rare Interactive, Inc. has collaborated with Flyleaf on countless projects since 2001. Developers with eyes for design, Medium Rare includes some of Flyteam’s favorite people, Lead Drupal Developer Hermes Costell and Designer/Developer Yosuke Hasumi. We turn to MRI when we want to make something that seems impossible, when web taxonomy gets tricky, when “out of the box” simply won’t do, or when websites go haywire, as they sometimes do. Medium Rare Interactive makes it all possible while solving problems.

 

about_MRI_skype_01

 

Grapeseed Media

Before the birth of Grapeseed Media, Flyteam worked with its founder Bill Updegraff as the Marketing Director at St. Ann’s Warehouse. The last to leave a Flyleaf holiday party and the first to crack a pun, Bill moved on to found Grapeseed Media in 2013. He is an expert in marketing for arts & theater presenters and has taken this knowledge to aid them in finding, understanding, and targeting their online audiences with real-time bidding (RTB) digital advertising. RTB works continuously to survey the landscape of premium ad space available on major websites. Grapeseed has collaborated on and implemented marketing plans for Flyleaf Creative clients, including The International Festival of Arts & Ideas and our mutual friends at St. Ann’s Warehouse.

about_grapeseed_skype_01

 

 

 

People we work with